Official Master's Degree in Marketing

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Since 10/11/2020

30 places available

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1 year / 60 ECTS

Face to face



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Timetables and exams

Official status of the Degree

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“Internships in first-class companies such as Accenture, Canon, Carrefour or L'Oréal”

What is the Official Master's Degree in Marketing?

The Official Master's Degree in Marketing (MSc in Marketing) is offered by the Faculty of Economics and Business Administration at Comillas Pontifical University through ICADE Business School.

This official program offers specialist training to successfully lead a professional career in the field of marketing, sales and market research. The program is almost entirely taught in English given that complete competence in this language is an essential requirement to enter the labor market and develop a career.

Laboratories Case studies supervised by professionals from companies to solve real cases and problems

This Master's Degree emphasizes the skills most highly sought after by companies: Data Analysis, Preparation of Documents, a Broad Outlook to forecast opportunities, Innovation, a Critical and Constructive Spirit, and Leadership. The Program is developed through four main modules: Understanding the Markets, Defining Value Proposition, Delivering Value Proposition and Measuring, complemented by “Laboratories”/Case Studies supervised by professionals, in which students must solve cases and problems, and respond to real-life situations.

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Our students say the following

Many people like you are already making the most of their Master's Degree. Here are their experiences.

What makes us different?

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Professional Internships

Percentage of Students who Apply for and Carry Out Internships.

ICO 03



Percentage of Students of International Origin.

ICO 04



Percentage of Graduates from the Faculty who are currently employed.

ICO 06


Alumni network

Number of former students enrolled in the Comillas Alumni Association



Members of the Professorial Staff

Percentage of Professors who are Currently CEO’s, Managing Directors or Marketing Directors.

ICO 011


Rankings and Awards

Ranked as the TOP # 3 Best Master in Marketing, from the ranking provided by the “El Mundo” newspaper

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Advance your professional career with this Master’s Degree

Pilar Melara Director of the Program

Learning is achieved not only by studying

  • Professional Internships
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Mara Zabala KPMG Spain


David Angulo Banco Santander

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All you need to know


Admissions Process


Visit the Faculty. Attendance is not mandatory, but potential candidates are encouraged to learn about the Faculty, see the facilities, and obtain additional information.

Applying for admission. The application for admission must be submitted within the period indicated for that purpose, in a standardized form, and accompanied by all documents proving compliance with the requirements for access to the Degree.
Once the documentation received has been analyzed, and in order to complete the selection process, a personal interview will be carried out by the Director or Coordinator, in English.

Carrying out a personal interview. At this interview, the candidate must take several exams. Depending on availability, they can be carried out by telephone or by videoconference.
. The decision on admission to the program is made by taking into account the following criteria:
The academic record and curriculum vitae (60%).
The result of the candidate's personal interview with the Director or the Coordinator-Tutor of the Master's Program (20%).
The result of tests aimed to verifythe analysis capacity, the oral and written expression and learnign capacity (20%)
Level of English B2. If the candidate does not accredit this level with a valid certificate (IELTS, TOEFL, TOIEC, Cambridge , among others) he will do a specific test in order to assess their competence in this language.

Support Program for Students with Disabilities

Communication and legal requirements for university access. Communication of the decision on admission: the decision concerning admission to the Degree will be communicated to the candidate by post. In addition, an email and/or cell phone message will be sent to the addresses indicated on the application form. Candidates may also follow the status of their application through the “Admissions Portal” on the web page. Admission to the Official Master's Degree in Marketing is the responsibility of the Dean of the Faculty of Economic Sciences and Business Administration, being delegated to the Director of ICADE Business School.
In the case of Degrees outside the EHEA (European Higher Education Area), the Rector is responsible for the final decision, and will make a decision after reviewing the report issued by the Delegated Sub-Committee for Post-Graduate Admission, in accordance with the provisions of Article 50.5 b) of the Regulations. The report of the aforementioned Committee must necessarily state the concordance between the level of education and training of the Degree and that of Spanish University Degrees, as well as on whether the Degree presented enables the candidate from the issuing country to gain access to the Postgraduate course.

Completing the Admissions Process. Once admitted, students must finalize the registration process. This procedure is initiated on the web page, but it is necessary to present the registration form and the additional documentation at the General Registrar´s Office at the University.


Important Dates


Submission of applications:
Open since November 10, 2020

Open Days:
- February 18, 2021
- April 22, 2021
- May 27, 2021
- July 08, 2021
- September 09, 2021

Classes begin on: October 04, 2021


Applicant Profile/Requirements and Documentation


Applicant profile
The Official Master's Degree in Marketing is designed for candidates who

·Have recently finished their university training. The Master's Degree is specifically aimed at graduates in Business Administration and Management, Trade, Economics, Communication and other disciplines in Social Sciences.

·We will create a customized training plan for students from other disciplines.

·Because it is designed as a Master Pre-Experience, it is not necessary to have a professional career in this area.

Admission requirements
The following may be admitted to Official Master's Programs in Marketing:

·Holders of an official Spanish university Bachelor's Degree (preferably in the area of Economics and Business Administration) or other (preferably also in the same area) awarded by a higher education institution within the European Higher Education Area entitling the student to be admitted to Master's level programs in the issuing country.
.In addition, and without any further requirements, holders of a Licentiate Degree, a Degree in Engineering or a Degree in Architecture compliant with the university system existing before the one set forth by Royal Decree 1393/2007.

·Exceptionally, admission may be granted to holders of a Bachelor's Degree (preferably in the area of Economics or Business Administration) from an education system outside the European Higher Education Area that is not accredited, once the program and level of studies of this degree are compared against the equivalent Spanish degrees, and the foreign degree is proven to entitle the student to be admitted to the same level of postgraduate studies in the issuing country. Being admitted through this channel does not imply, in any case, accreditation of the previous degree or recognition for purposes other than those of relating to admission to the Master's course of study.

Information notice on the documents to be submitted


Information on Fees, Payments, Grants and Scholarships


The total fee for the Master's program is €17.115. Enrollment: €2.235 plus ten monthly installments of €1.860 each.
If you are an alumni, you are entitled to 10% discount.

Paid internships

Study grants


Contact Information


ICADE Business School

Calle Rey Francisco, 4 - 28008 Madrid

Tel.: 91 559 20 00


Director: Pilar Melara

Coordinator: Mª Olga Bocigas Solar


Apply for Admission


Are you convinced about studying this master’s degree? You need not wait any longer!

Apply for admission

Who are you going to study with and what are you going to learn?

Curriculum Flecha DownCreated with Sketch.

Has been in force since 2016/2017 academic year
Contemporary consumers 3.0 ECTS ICO/DESCARGA
Business Environment analysis 3.0 ECTS ICO/DESCARGA
Business intelligence and marketing analytics 3.0 ECTS ICO/DESCARGA
Digital marketing 3.0 ECTS ICO/DESCARGA
Marketing and society 3.0 ECTS ICO/DESCARGA
Brand experience 3.0 ECTS ICO/DESCARGA
Innovation 3.0 ECTS ICO/DESCARGA
Business models and global strategy 3.0 ECTS ICO/DESCARGA
Negotiation and team management 3.0 ECTS ICO/DESCARGA
Corporate reputation 3.0 ECTS ICO/DESCARGA
Marketing metrics and performance 3.0 ECTS ICO/DESCARGA
Dissertation 6.0 ECTS ICO/DESCARGA
3 electives (9 ECTS)
Advanced analytics 3.0 ECTS ICO/DESCARGA
E-commerce 3.0 ECTS ICO/DESCARGA
Customer business development 3.0 ECTS ICO/DESCARGA
Sector Marketing 3.0 ECTS ICO/DESCARGA
Brand valuation 3.0 ECTS ICO/DESCARGA


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ICADE Business School

Calle Rey Francisco, 4.

ICADE Business School, as an integral part of the Faculty of Economic Sciences and Business Administration, at the Universidad Pontificia Comillas, is the beneficiary of, and heir to, a long-standing tradition and experience in the education and training of business professionals. It represents a strategic commitment for the future, combining the best of the past with innovation in teaching, research and the transmission of knowledge in the area of Business.



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