How to solve the last mile challenge?

In large cities such as Madrid, Valencia or Barcelona, with access restrictions for heavy and/or polluting vehicles, home delivery has become a major challenge. In order to find creative solutions to this last mile, as this phase of the distribution process is popularly known, the company Pascual Innoventures invited the students of the subject "Creation, Organisation and Management of Companies" of the Master's Degree in Industrial Engineering and the Master's Degree in Telecommunications Engineering, both at Comillas ICAI, to present original proposals as part of the Innovation Challenge organised by the lecturers of the Department of Industrial Organisation at Comillas ICAI, Alejandro González San Román, Guillermo Estévez de Cominges, Rodrigo Martínez Díez and Susana Ortíz Marcos.

In the Aula Magna at Alberto Aguilera, 23, the selected proposals were presented and the students defended their projects before a jury made up of Gabriel Torres Pascual, CEO of Pascual Innoventures; Alejandra Lacalle, Trade Marketing Director of Pascual; Valentina Tellaeche, head of Comillas Emprende at Comillas Alumni, and lecturers Alejandro González San Román, Guillermo Estévez de Cominges, Rodrigo Martínez and Susana Ortíz Marcos.

The winner was "Fast Mile", an initiative that included the use of new technologies to achieve the challenge of maximum sustainability and profitability, presented by the students Cristina Osborne Higuero, Jorge Fernández Aguirre and Lourdes Platero de Heredia. In second place was the project by Jimena Martínez Díaz, Gabriela Martínez Fernández-Valdés and Jorge Ojeda López de Uralde, entitled "Ecotub B2C". Third place went to Food2Home by Iñigo Alonso de Noriega, Rafael Breñosa and Miguel Carsi.