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Marketing, Public Relations and Protocol

Summer Course: Marketing, Public Relations and Protocol

This course is eminently about communication. You will learn the basic elements of strategic communication and how they can be applied in different contexts to achieve different objectives. You will learn the elements, design and execution of communication campaigns to achieve your objectives in media, social media, public relations, advertising and marketing, and customer acquisition.

Dates: From June 17th to July 12th, 2024.

Why study this course?

You will learn the fundamentals of advertising and its environment within strategic marketing planning.
You will understand current Public Relations strategies.
You will know how to apply protocol techniques to the management of corporate events.
You will have a practical guide for the organisation and development of corporate events, integrated in selective communication processes within the framework of business and social relations to strengthen the image of organisations.

A diploma will be awarded by the University!

Course description

Duration: 4 weeks (90 hours).
Credits: 9 ECTS.
Language: Spanish.
Place: C/Alberto Aguilera, 23, Madrid.
Requirements: students who are studying for a degree, preferably between the second and third year. If the course is taught in English, a minimum B2 certificate in this language will be required.
Enrolment: to carry out this procedure, please contact(comillas.internacional@comillas.edu).
Enrolment deadline: until 15 May.
Price: the price of the course (without accommodation) is 1.590 Euros . IAJU network universities: 90 euros discount on the initial price.