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Typography

The extent of our voice and tone

On this page you will see the typefaces that should be used, for any graphic application, both in offline and online environments.

Letters express, inspire emotion

banner-tipografía (2).svg

A correct typography not only provides good legibility and aesthetics for a brand, but also expresses and inspires emotions in line with the brand.

To ensure that all these aspects are fulfilled, the following typographies have been strategically chosen for use in different environments.

Details of typographic families

Below you can see previews of the most commonly used styles and weights in both physical and online environments.

Futura

Typography for offline environments

Futura preview

Preview this font in different styles:

Type here to preview “Futura” font...

Helvética

System typography for offline environments

Helvética preview

Preview this font in different styles:

Type here to preview “Helvética” font...