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Publication of content

Platforms and formats

It is important to adapt content formats to each social network, making the most of the functionalities of each platform.

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Instagram

Multi-image carousels, reels or 24-hour stories with polls or questions that allow followers to interact.

TikTok

Short and creative videos, transitions and visual effects, duets and collaborations with other users following current trends.


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LinkedIn

Opinion articles, infographics on professional topics, job offers and internship opportunities, networking events and webinars.

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YouTube

Informative and educational videos, interviews, lectures, campus tours and tutorials. It includes the shorts format, which is very similar to TikTok or Instagram reels.

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Facebook

News and events, blog articles, photo galleries, videos and discussion groups.

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X (Twitter)

Short news updates, tweets with images and videos, relevant hashtags to increase visibility, questions and answers.

Communicative style

Don't forget that it is important to adapt the style to each platform and audience, but always maintaining coherence in the style used.

Clear and concise

Clear, simple and concise language is used, avoiding technical terms, ambiguous expressions or excessive abbreviations.


Correct and elegant

Spelling, grammar and punctuation are taken care of, maintaining an elegant, careful and comfortable reading style.


Creative and original

We are looking for a creative and original style that attracts the attention of users and differentiates the university.


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Frequency of publications

It is advisable to plan the contents before publishing them, so we recommend drawing up a constantly updated publication calendar.

The frequency of publications depends on the needs of each account and the platform on which it is published, but remember to maintain a constant rhythm of publications and never leave the account inactive.

Accounts that have not been updated in six months will be subject to deletion.

Tone of the communication

The tone on social media should reflect our institutional values and our identity as a Catholic school.


Intellectual property and data protection

In our commitment to ethics and responsibility, we recognise the importance of complying with intellectual property and data protection laws when publishing content on social media.

  • Respect copyrights: only publish your own content or content for which you have the express authorisation of the copyright holder.
  • Properly quoted sources: when sharing third-party content, the source must be clearly and accurately quoted, including author, title, date of publication and URL (if applicable).
  • Do not use copyrighted content without permission: do not use or reproduce copyrighted content, such as music, videos or images, without proper permission.
  • Seek permission for the use of images of people: if you publish images of people, you must have their prior and express consent.

Crisis management