Introduction
The Presence of the University in Social Media
The Universidad Pontificia Comillas has established a solid presence on social networks as a strategic tool to strengthen its communication, expand its reach and connect with diverse audiences. Through professional and creative management of its profiles, the university seeks to:
Promoting their identity and values
Social networks make it possible to share its institutional mission and vision, highlighting its differential values as an educational centre.
Disseminate its academic offer
Information is provided about undergraduate, postgraduate, doctoral and continuing education programmes, attracting potential students and encouraging enrolment.
Visibilising their research activity
The research work of teachers and students is publicised, publishing articles, events, projects and achievements in strategic research areas for the university.
Strengthening the relationship with the university community
A direct communication channel is created with students, teachers, administrative staff and alumni, fostering a sense of belonging and active participation in university life.
Establishing relationships with the business sector
Interaction with companies and organisations is facilitated, generating opportunities for internships, scholarships, collaborative projects and future selection processes.
Promote their social commitment
The social and environmental responsibility actions carried out by the university are disseminated, encouraging community participation and commitment to the environment.
Enhancing reputation and prestige
A positive and attractive image of the university is built, highlighting its educational quality, its trajectory and its impact on society.
To achieve these objectives, Comillas Pontifical University has established an active presence on the following platforms, each with a specific purpose:
This social network, with its focus on visuals, is used to share dynamic images and videos showing everyday campus life, student events, cultural activities, research projects and highlights of the university community.
TikTok
It takes advantage of the virality of this platform to create creative and attractive content for a young audience, such as challenges, micro-classes, interviews with students and lecturers, and humorous content related to university life.
This professional network is used to connect with alumni, companies, industry professionals and potential employers. Information is shared about networking events, professional development programmes and alumni achievements.
YouTube
It is used to publish informative videos, such as lectures, expert interviews, research project presentations, tutorials, campus tours and live events.
It is used to share current information related to the university, the education sector and the social sphere. Short and concise content is published, using relevant hashtags to increase visibility.
This social network allows the sharing of institutional news, research articles and events. Interaction with the community is encouraged through polls, questions and discussions.