The Official Master's Degree in Marketing (MSc in Marketing) is offered by the Faculty of Economics and Business Administration at Comillas Pontifical University through ICADE Business School.
This official program offers specialist training to successfully lead a professional career in the field of marketing, sales and market research.
The program is almost entirely taught in English given that complete competence in this language is an essential requirement to enter the labor market and develop a career. Some seminars, lectures or materials may be delivered in Spanish.
High employability. 100% of students are employed within 2 years after completing the Master's Degree, 85% within 6 months.
The program is currently ranked at# 41 out of the Master's Degrees in its specialist area according to the Universal Best Master's Ranking and 4 in Spain according to El Mundo Postgrado ranking.
October 2018 to August 2019.
Total availability is a must for the first half of the programme.
Full-time; total availability is a must for the first half of the programme.
October 1, 2018
The deadline for submitting applications begins on November 24, 2017.
Information notice on the documents to be submitted
Monday - Friday, 17:00 to 22:00.
Coming Soon program and register
The Official Master's Degree in Marketing is designed for candidates who:
The following may be admitted to Official Master's Programs in Marketing:
In order to decide on the admission of a candidate to the Official Master's Degree in Marketing, the following evaluation criteria of merit will be considered:
The total fee for the Master's program is EUR 16,530.
Any Mexican students admitted onto our Master's program whose studies are funded by FIDERH will receive a scholarship from Comillas equivalent to 10% of the total fees of the course of study in which they are enrolled.
If you are an alumni, you are entitled to 10% discount.
ICADE Business School
C/ Rey Francisco, 4
Tel. 91 559 20 00
As a professional-oriented (pre-experience) Masters' Degree, it is aimed at the student acquiring the appropriate knowledge and development of procedures and tools needed for professional performance in the area of marketing, consolidating the skills acquired in the Official Degree. Besides, pursues the development of a series of values and attitudes that shall be reflected in the quality of their work in the different professional scopes where they are to develop their career.
This Master's Degree is taught by a combination of masterclasses and lectures, projects, seminars and individual mentoring.
Formal mentoring hours are supplemented by autonomous learning on the part of the student by means of guided reading of the literature provided by the teacher, preparation for classes and individual work consisting on exercises, works and oral presentations.
Students must pass the relevant evaluations on the programme subjects.
Such evaluations shall be made both by means of exams and by continuous and comprehensive evaluation.
This takes the structure of four major subjects or modules that follow the traditional stages of planning.
Understanding the markets. This module trains the student on how to carry out the preliminary analysis that any professional should do before drawing up the marketing strategy and actions: understanding the consumer, the competition and the customers, in the context the company operates within, and the local and global challenges companies are facing.
Acting: Defining the value proposition includes courses on designing the value proposition for the customer, from brand experience to innovation. In addition, the digital scenario and its distinctive features for creating value are covered in detail. Lastly, global strategy is also covered, so that value creation can be placed in the corporate strategic framework. An optional course covers the special features of creating a value proposition in different sectors, especially the B2B and luxury industry.
Acting: Delivery of the value proposition. The student learns how to deliver the proposition to the client, in terms of everything relating to both physical and online delivery through management of distribution channels, and how to communicate it. In addition, negotiation and team management is also covered as a key tool in business management. The module includes two optional courses for those who wish to cover this area in more detail: e-commerce and business development.
Measuring results. This module consists of two courses. The first, compulsory, analyzes the metrics and marketing control system from a threefold perspective. The second, optional, deals with brand valuation methods.
Integrating. This presents a globalized methodology for holistic and integrated content systematization and learning. This course is put into practice by means of three Labs and the Master's Dissertation, which consists of writing, presenting and defending a tutor-guided research project that may take one of the following directions: 1) a commercial feasibility analysis or business plan; 2) consultancy paper or 3) research paper on a specific topic using scientific methodology.
Furthermore, the student is offered a set of five optional modules specific to marketing whereby they can choose three. The aim is to tailor their studies to their previous profile and their personal interests.
The course Internships is also offered as an optional module and could be carried out during the second part of the year.
First Term: Understanding
Supplementary training - 8 ECTS (EL)
Business intelligence and Marketing analytics - 3 ECTS (C)
Contemporary consumers - 3 ECTS (C)
Business Environment analysis - 3 ECTS (C)
Marketing and society - 3 ECTS (C)
Digital marketing - 3 ECTS (C)
The Lab I - 3 ECTS (C)
Second Term. Acting
Business models and global strategy - 3 ECTS (C)
Brand experience> - 3 ECTS (C)
Corporate reputation - 3 ECTS (C)
Innovation - 3 ECTS (C)
Retailing - 3 ECTS (C)
Negotiation and team management - 3 ECTS (C)
The Lab II - 3 ECTS (C)
Third Term: Measuring
Marketing metrics and performance - 3 ECTS (C)
3 elective subjects (9 ECTS)
Customer business development - 3 ECTS (EL)
E-commerce - 3 ECTS (EL)
Advanced analytics - 3 ECTS (EL)
Brand valuation - 3 ECTS (EL)
Sector marketing - 3 ECTS (EL)
The Lab III - 3 ECTS (C)
Dissertation - 6 ECTS (C)
Placements - 6 ECTS (EL)
TOTAL 60 CREDITS
ECTS: Credits C: Compulsory EL: Elective
Programme graduates may pursue a professional career in marketing, since this Master's Degree provides its students with the appropriate personal and professional competences to attain leadership and managerial posts in any marketing area: Research and Analysis, Brand Management and Sales Management. In the area of Research and Analysis, students may access positions such as account managers, market researchers, marketing analysts, market or client intelligence executives or planners. In Brand Management, our graduate profile allows our students to works as managers both in brands or in consulting agencies, or on any other company of the brand constellation, such as communication agencies. Finally, in the area of Sales Management and client relationship management, they may work both in the Trade and the Sales area, and in distribution companies as category managers.
Although most graduates have chosen to pursue a career within a company and in the three areas described above, this Master's Degree provides students with those knowledge and skills indispensable to be successful in different professional sectors, both national and international, and either in public, private or non-profit organisations.
Innovation. The program has been restructured in order to adapt to the market demand . It has a unique course structure that enables the student to internalize the traditional stages of planning. The program is divided into four major modules:
These four modules are supplemented with Laboratories or Labs and the Master's ends upon completion of the Master's Dissertation.
The student can carry out an internship on the second part of the program. Companies that have offered our students internships over the last few years include: Accenture, Canon, Carrefour, L'Oreal, Ogilvy, Campofrío and Universal McCann.
Learning by doing. This is the teaching model used in the program. Both the foundations and the professional tools are covered in all courses. In the Labs, guided by professionals, students have to solve case studies and problems to respond to real situations. Students´surveys evidence the satisfaction with teachers and syllabus, awarding score greater than 8/10. Likewise, the overall satisfaction with the University is very good, as students also award a score greater than 8.
Professional skill building. The program develops the most in-demand skills by companies:
Personalization: opportunity to choose courses according to the student's initial skill set and desired professional profile.
We reward excellence. We have three awards each of €6,000 from sponsoring organizations for exceptional students:
• Pentasoft Award for best academic record
• Pentasoft Award for best project in the field of marketing and new technology
• Nielsen Award for best project in the field of business development