Duration: From May 28 to June 22, 2018.
Subjects to study:
Subjects to study:
International Marketing (40 hours)
The main objective of International Marketing is to become familiarised with the needs of customers in foreign markets and to satisfy them better than the competition, coordinating the diverse activities in marketing in a global context. This subject includes the foundations of international marketing, the basic principles on which business decisions are based, the appropriate strategies to reach the goals of marketing in foreign markets and the elaboration of an international marketing plan, along with the main techniques and procedures used currently in foreign commerce, whose command is essential to act effectively in foreign markets.
International Commerce and International Negotiations (40 hours)
- International Commerce
Analysis of the elements of mix marketing in an international context. Knowledge of the distinctive characteristics and the peculiarities that a plan in international marketing for a company involved in international operations should have. Practical application of the subject with examples and real cases from the Spanish and international business world.
- International Negotiations
To provide the student with a general overview of the components which make up the stage on which international negotiations occur. To reflect analytically on the similarities and differences in criteria, values and judgements that may arise when we move in an international arena. To present strategies which attempt to facilitate success when undertaking negotiations which go beyond our borders.
A diploma will be awarded by the university!
Number of class hours:
90 hours (80 class hours + 10 hours of technical and cultural visits)
- Technical visits to businesses and public and private institutions and bodies relating to the content of the course.
- Cultural visits to the Prado Museum and the Royal Palace.
The following documents must be provided:
- Application form
- Copy of transcript
- A photocopy of your passport
- A photocopy of the compulsory medical insurance
- A copy of the confirmation of the bank transfer for payment of the course
- Document which certifies the applicant´s level of Spanish (for students from non Spanish-speaking countries)
Application deadline: Before April 10, 2018.
The price of the courses (without accommodation) is 1350 euros including classes, a student card, access to all of the University's services, cultural visits to the Prado Museum and the Royal Palace, technical visits to companies, public and private institutions and entities, a diploma, and your transcript.
Payment Procedure: Once the enrollment form has been received, the University will send the necessary information to make this payment, which must be made before April 10, 2018.
People Global Relocation (PGR) collaborates with Comillas to provide all services associated with accomodations.
For more information on accommodation