Duration: From May 28 to June 22, 2018.
Subjects for this Program:
Introduction to Digital Marketing (20 hours)
To provide students with an introductory knowledge of Digital Marketing and Digital Business, as a new way for companies to focus on their clients and potential clients.
To introduce the student to new concepts relating to Marketing and new technologies, as well as placing Digital Marketing in the marketing mix of companies.
The Digital Marketing Plan (20 hours)
To offer the necessary knowledge to devise, develop, and execute a digital marketing plan for a company.
To analyze different tools which allow technologically advanced companies to grow along with their role within the digital marketing plan.
Principal Digital Marketing Tools (20 hours)
To become familiarized with all the tools which are included in social media and in social business, as well as their main uses and results.
To understand how digital marketing tools are at the service of the digital marketing plan and how they interact with each other.
Web Analysis (20 hours)
To have the appropriate means and resources to analyze digital marketing campaigns, as well as knowledge of the most used KPIs.
To teach students to design their own scorecards for measuring the results of digital marketing activities.
A diploma will be awarded by the university.
Number of Class Hours:
90 hours (80 class hours + 10 hours of technical and cultural visits)
- Technical visits to companies, public and private institutions and entities related to the contents of the course.
- Cultural visits to the Prado Museum and the "Madrid de los Austrias y de los Borbones".
The following documents must be provided:
- Application form
- Copy of transcript
- A photocopy of your passport
- A photocopy of the compulsory medical insurance
- A copy of the confirmation of the bank transfer for payment of the course
- Document which certifies the applicant´s level of Spanish (for students from non Spanish-speaking countries)
Application deadline: Before April 10, 2018.
The price of the courses (without accommodation) is 1350 euros including classes, a student card, access to all of the University's services, cultural visits to the Prado Museum and the "Madrid de los Austrias y de los Borbones", technical visits to companies, public and private institutions and entities, a diploma, and your transcript.
Payment Procedure: Once the enrollment form has been received, the University will send the necessary information to make this payment, which must be made before April 10, 2018.
People Global Relocation (PGR) collaborates with Comillas to provide all services associated with accomodations.
For more information on accommodation